Peter Green is joined by Phillip Warren and Matt Chatfield to discuss farmer buyer relationships
In this bonus episode of Farming Focus, host Peter Green dives into one of the most important aspects of successful farming—building strong, lasting relationships with buyers. Whether you’re a farmer, butcher, or chef, strong connections can make all the difference in growing a sustainable and profitable business.
Peter is joined again by Phillip Warren of Philip Warren Butchers and Matt Chatfield from the Cornwall Project. Together, they share practical advice for farmers on how to create lasting partnerships with butchers, chefs, and other buyers. The conversation covers what buyers look for in a producer, the importance of the story behind your produce, common mistakes farmers make when selling direct, and how to communicate the quality of your products beyond price or specification sheets.
Make sure you listen to episode 6 to get the most from this bonus episode.
Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming.
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