Amy Jackson from Oxtale Communications discusses how to talk about animal health and welfare.
In this episode, Peter is joined by Amy Jackson who founded Oxtale Communications. Peter and Amy discuss the topic of communication through the lens of animal health and welfare.
In this second series of Farming Focus we're asking the question 'does my farm have a future?'.
Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming.
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Timestamps
00:01 Cornish Mutual jingle
00:14 Peter Green introduces the show
01:09 Peter's Future Farm in 60 seconds.
02:38 Peter introduces Dr Amy Jackson.
03:02 Amy introduces herself and her work.
03:40 Does the UK have the highest welfare standards in the world?
04:28 What's the difference between 'health' and 'welfare'?
07:56 Indoor and outdoor systems.
09:20 How do farmers communicate to the public when it comes to health and welfare and where does health and welfare rank in terms of importance to the public?
13:05 Some farmers may be apprehensive or defensive about talking about welfare but farmers can accentuate the positives.
14:24 We don't always get everything right.
15:08 Own your situation and don't have a victim mindset.
15:30 Obama podcast.
18:03 Consumption is still rising for a lot of agricultural products.
19:39 Social licence to farm.
19:50 How can farmers tell their story?
23:30 A practical tip from Amy - talk to people and listen.
24:45 What 3 skills or attributes will farmers of the future need? - be resilient; be empathetic; have holidays.
27:31 Showstoppers.
29:45 Peter rounds up the episode.