Size, farm type or location weren’t always what set the most memorable farms apart during Peter Green’s Nuffield travels. It was their ability to explain where they’d come from and where they were heading. This week on Farming Focus™, Peter heads to New Zealand to explore how a clear direction, a strong farm story and an understanding of the market can help turn ambition into commercial opportunity.
How can South West farmers use their story to strengthen their business and improve returns? In this second of this special Farming Focus™ series, host Peter Green is joined by New Zealand farmer and Nuffield scholar Lisa Portas to explore how understanding a farm’s heritage and future direction can shape decisions. They discuss how certification, strong supply chain relationships and market awareness can turn a compelling story into commercial value.
Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming.
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